Clarity. Strategy. Story.
We help brands uncover what makes them distinctive, and build the strategy, structure, and story to grow.
At ERA, we believe the brands that endure are those with clarity and story.
Brands don’t succeed by shouting the loudest. They succeed by knowing who they are, where they’re going, and how to communicate it with clarity.
We’re a boutique brand and marketing consultancy, specialising in insight, strategy, and storytelling.
From early-stage scale-ups to established organisations, we help businesses define their direction, sharpen their voice, and connect with the people who matter.
Boutique by design. Strategic by nature.
Founded by Rachael Simpson, Chartered Marketer and CIM Fellow, ERA Consulting combines twenty years of brand and marketing experience with a modern, story-led approach.
Our philosophy is simple: every brand has an era. We help you define yours..
Our Services
We focus on four core areas, designed to bring structure and meaning to your marketing.
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Every decision starts with clarity.
We uncover the truths that matter: market dynamics, customer behaviours, and competitor signals — and turn them into actionable intelligence.
What we do:
– Market research & competitor analysis
– Voice of the Customer (VoC) & audience insight
– Brand audits
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Clarity is nothing without direction.
We work with leadership teams to define positioning, sharpen messaging, and build go-to-market strategies that unlock growth.
What we do:
– Brand positioning & differentiation
– Messaging frameworks
– Brand architecture
– Product & portfolio strategy
– Go-to-market strategy & planning
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Stories are how people remember.
We help brands find their authentic voice and tell stories that resonate across channels; whether that’s a product launch, a brand film, or thought leadership.
What we do:
– Brand narrative & ToV development
– Campaign messaging playbooks
– Content strategy
– Photography & video direction
– Thought leadership & editorial
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Building marketing capability inside your team.
Marketing capability shouldn’t live outside your business. We deliver bespoke training and workshops that help teams build the skills and confidence to market effectively from within.
Includes:
In-house and virtual training programmes
Pre-set workshops (Brand Strategy, Storytelling for Leaders, Marketing Fundamentals)
Team mentoring and upskilling
CIM/CPD-recognised training modules (ERA Academy)