ERA Academy
Building marketing capability inside your team.
Clarity that stays in-house.
Marketing capability shouldn’t live outside your business.
ERA Academy helps your team build the skills, confidence, and structure to market effectively from within.
We design bespoke, practical training that fits your people, your goals, and your growth stage. Whether you need to strengthen brand foundations, improve storytelling, or align marketing and sales, we help your team build lasting capability, not dependency.
What we offer
Practical, collaborative learning that helps your team think strategically, act confidently, and align around a clear marketing direction
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Tailored sessions that meet your team where they are — focused, interactive, and immediately applicable.
We don’t do “theory for theory’s sake”; every module ties directly to your commercial goals. -
Perfect for focused skill development or away days.
Our most popular options include:
Brand Strategy Fundamentals – Define what you stand for, who you serve, and how to communicate it clearly.
Storytelling for Leaders – Translate business vision into compelling, human narratives that people actually care about.
Marketing Fundamentals – Build a shared understanding of positioning, planning, and performance across the business.
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Ongoing mentoring and shadowing support to embed new ways of thinking, improve collaboration, and build internal confidence.
Perfect for marketing leads, comms managers, or commercial teams stepping into strategy roles.
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We’re developing structured learning pathways aligned to Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD) standards — so your team’s growth counts towards recognised professional accreditation.
ERA Academy is built for:
Marketing leaders developing in-house capability
Founders and business owners who want their teams more self-sufficient
Sales and commercial teams who need to better understand brand and marketing strategy
New or growing marketing departments that need structure, frameworks, and clarity
“I started ERA Academy because I kept seeing brilliant businesses held back by the same thing: a lack of internal marketing confidence. They’d hire smart people, then outsource or gate-keep all the thinking and strategic decisions. I wanted to change that.
I go beyond theory and help teams trust their own judgement, build real capability, feel confident in their roles – and be better prepared for business growth.”
Rachael Simpson, Founder & Principal Consultant