Founded by Rachael Simpson, who is a Chartered Marketer and Fellow of the CIM, with 20 years’ experience helping businesses define their brand strategy, positioning, and go-to-market approach.

About ERA.

ERA Consulting was founded on the belief that great brands aren’t built by accident; they’re built on clarity, insight, and story…

We work with leadership teams to help them:

  • Understand their audience and market opportunity.

  • Define what makes their brand distinctive.

  • Build strategy that connects the dots between business, brand, and marketing.

With a background spanning B2B, technology, engineering, life sciences, and heritage brands, ERA brings both commercial understanding and creative thinking to every engagement.

  • “Rachael's enthusiasm and passion shines whenever she carried any work out for us. Always at the end of the phone, quick to respond with any questions and completely understood the brief and what AMO Group was all about. Keeping the content relatable and professional. Highly recommend Rachael.”

    Rachael Hudson – Director, AMO Group

  • ”Rachael has an exceptional ability to translate complex ideas into clear, engaging brand stories that truly resonate. She consistently delivers outstanding results with creativity and precision.”

    Eduardo Navarro-Martin – Customer Adoption Partner, BlackDice Cyber

  • “Rachael is an incredible brand & content marketing strategist who is a delight to work with. Always positive, upbeat and full of ideas, Rachael brings so much value to the table. Highly recommend working with her!”

    Kris Barnes – Marketing Director, Chameleon Technology

  • “I wholeheartedly recommend Rachael to anyone seeking to capture the essence and story of their brand. Rachael's ability to completely rebrand my company, craft compelling content, and stay on top of the latest marketing trends is simply unparalleled.”

    Oliver Tyler – Director, Parzival Partners

  • “Can't recommend Rachael highly enough. Needing support in various areas we engaged with Rachael to offer us some solutions. She professionally guided us through a process and produced very high quality work underpinning the brand we have built. Her market insights, fresh ideas and energy made the process such an easy one.”

    Matt Tyler – Founder & Investor, Parzival Partners & EightBank

  • “Knowledgeable, articulate and straight-talking! I really enjoyed working with Rachael and learnt so much from her. She very quickly helped to establish an Inbound Digital Marketing process within a very traditional marketing department. I would recommend Rachael to anyone wanting to do the same.”

    Kellie Heinz – Marketing Director, ClearSpace Group

  • “Rachael has been excellent to work with. Creative, driven and a great problem solver, a good mix of professionalism and heart. Would certainly recommend her and expect to do more with Rachael in the future.”

    Caroline Bell – Managing Director, Shepherd’s Purse Cheeses

  • “I've been a client of Rachael's for over a year. In that time she has added enormous value to help me build a marketing plan that is right for my business. Rachael has real expertise in strategy and she knows what she is talking about!”

    Andy Jenkins – Founder, MyLeadershipStrengths

  • “I highly rate her ability to problem solve and map marketing best practice to business needs, and her grasp of modern marketing platforms position her brilliantly to add real value. A strategic thinker, I would work with her again and again given the opportunity.”

    Daniel Smith – Group Head of Marketing, Airedale Group

  • “Rachael is the most technically proficient Marketing Professional I have ever had the opportunity to work with and I must say that not many have her drive and professionalism. Rachael is always sincere in what she communicates and leads by example in what marketing strategy should be like. She possesses a mix of sales acumen and marketing expertise that is quite extraordinary and refreshing in all kind of challenging environments”

    Javier Manzano – Sales & Channel Leader, ITW

  • “Rachael is an outstanding marketing professional with a rare blend of strategic thinking, creativity, and drive. She quickly earned the trust of the leadership team, led a major shift in marketing strategy, and delivered impressive results — from introducing HubSpot to launching high-impact go-to-market campaigns that transformed lead generation”

    Andrew Hemmingway – Commercial Director, James Heal

  • “The ‘Ditch the Duvet’ campaign completely turned around our relationship with John Lewis. After seeing the new trade materials and brand assets, they renewed their interest in Atkinson and placed fresh orders across multiple product lines. It’s a fantastic result — a testament to the quality and creativity of the work Rachael and her team delivered”

    Hannah Pugh – Senior Marketer, AW Hainsworth